
Aashim has the ideal blend of experience and skills to help your organization share their culinary stories. He brings a wealth of gastronomic knowledge, has years of experience as a food & drink creator and a robust marketing background, with a BComm from the University of British Columbia and previous experience as a marketer at technology companies.
Aashim works with travel organizations and tourism boards on an end-to-end basis, to develop a destination’s culinary identity, craft stories, bring them to life and share them with the world. From developing and hosting food tours to social media training workshops, Aashim can meet you where you are and develop a bespoke proposal that fits your needs.
CULINARY TOURISM
As a food & drink creator, Aashim understands how to help a restaurant go viral on social media AND how to work with creators that can make it happen. He has leveraged his firsthand experience and network to help restaurants get real results with creator & influencer marketing campaigns.
INFLUENCER MARKETING
Aashim has a unique perspective on how to make and market menu items that will attract an online audience. He’s your partner in the kitchen just as much as in the online world - leaning on his culinary experience at the University of British Columbia and George Brown School of Hospitality and Culinary Arts.
MENU DEVELOPMENT
